IADT Photography
Graduate Exhibition 2017

Type: Branding Identity / Promotion
Client: IADT
Year: 2017

The focus of this project was to design an identity for the promotion of the Graduate Exhibition. I wanted to reflect the confidence of the graduating class and at the same time allow the photography to be the main focus. With this in mind, I decided to keep the design simple yet rigid. 

The general idea was to make the design visually appealing to a wide array of people, one that can be intriguing to seasoned art enthusiasts and yet accessible to the general public. I decided to use one of Catherine McAuley's visually striking images from her series 'Suture', as it best fit the criteria.

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Aside from the print design of the poster, flyer, and personalised invitations, I also took charge of the online marketing. For this, I photographed each student's headshot and later designed and ran the Facebook and Instagram profiles promoting the forthcoming exhibition.

In the countdown towards the exhibition launch, I planned the grid of the Instagram profile and scheduled posts with a headshot of each artist, a photograph of their work-in-progress, and finally a teaser image of their work. This way each exhibiting student had a row of their own on the profile page. Each post featured a unique description and hashtags, and was also automatically shared on the Facebook profile for maximum reach.

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